Like you, Bev is a passionate advocate of wellness living and the wellness lifestyle. She is also an acclaimed entrepreneur, marketing expert and wellness champion who has seen the wellness travel category grow from an isolated industry into a vibrant global wellness travel economy currently estimated at $562 billion.
But what exactly is wellness travel? What is wellness tourism? How do you first define this new sector within the parameters of your current brand holdings… and how do you promote an experience that is innately connected to the value proposition of a wellness travel experience? These are important questions, and ones that are challenging travel marketers worldwide.
With more than 35 years in the media and tourism industry, Bev’s career has been defined by her ability to pair opportunity with success in a wide range of industry sectors. She is known as a disruptor and an innovator when it comes to starting those conversations and transforming ideas into reality.
Bev is the Founder and CEO of Organic Spa Media, LTD, the Founder of Wellness Travel University and Principal of Wellness Travel Advisors.
Organic Spa Magazine has been on the forefront of an emerging movement toward conscious living and wellness travel since its inception in 2007. Continued growth through digital, mobile and social media channels has enabled Organic Spa Magazine to expand its reach via all digital consumer touch points and become the most trusted resource among discerning wellness consumers. Prior to launching Organic Spa Media, Bev held senior management and consultant positions at Advanstar Communication Inc, IMG (International Management Group) and MPR Canada.
From 1989 to 1997, Bev ran MPR Canada, an international media brand firm that represents leading titles from the US, Europe and Asia. The firm represented the majority of the Condé Nast publications, including Vogue, Gourmet and The New Yorker magazines, as well as Golf Digest, Ski Magazine and the Washington Post, among others. Tourism marketing represented 80 percent of the firm’s business.
Over the last three decades, Bev has had the opportunity to work with a number of global destination tourism boards and their wellness travel partners. While running MPR Canada, she was instrumental in helping Tourism Canada curate and develop strategic marketing systems for their various travel sectors and travel market partners. Her team also worked closely with the destination on developing market strategy and brand implementation for new travel market sectors like Aboriginal Tourism.
Savvy and tailored, Bev is recognized as an expert and influencer in the wellness media space. She is a member of numerous industry associations and organizations, including ISPA, Global Wellness Summit, Green America, Global Women 4 Wellbeing, Green Spa Network, Organic Trade Association and others. She has contributed as a speaker to the NOCA and Women in Green and Lifestyle forum, has participated on various wellness industry panels and has been a regular guest on NBC’s local affiliate morning shows.